DELTA DENTAL

I manage a digital marketing team of ten direct reports, including visual and UX designers, front-end developers, video producers and product/project managers. We are responsible for digital and design strategy, art-direction, implementation, analytics and quality assurance for Delta Dental's websites, campaigns and services.

Member
Websites 

_______

Client:
Delta Dental

Roles:
Design Strategy
Creative Direction
Team Management

Quality Assurance

Team:
Gretelou Dayag
Bryan Myers

Cyndi Cady

[unex_ce_button id="content_8hbmht08m,column_content_vi82uxtog" button_text_color="#000000" button_font="semibold" button_font_size="15px" button_width="auto" button_alignment="left" button_text_spacing="2px" button_bg_color="#ffffff" button_padding="15px 60px 15px 60px" button_border_width="1px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="https://deltadentalins.com/cdphp-medicaid" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]Visit the Site[/ce_button]

Federal 
Programs
Website

_______

Client:
Delta Dental

Roles:
Design Strategy
Creative Direction
Team Management

Quality Assurance
Talent Acquisition


Team:
Gretelou Dayag
Bryan Myers
Cyndi Cady

[unex_ce_button id="content_hmr9bwo1j,column_content_vi82uxtog" button_text_color="#000000" button_font="semibold" button_font_size="15px" button_width="auto" button_alignment="left" button_text_spacing="2px" button_bg_color="#ffffff" button_padding="15px 60px 15px 60px" button_border_width="1px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="http://feds.deltadentalins.com/fedvip" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]Visit the Site[/ce_button]

CAMPAIGN LANDING PAGES

We developed a standalone "Find a Dentist" site for our individual and large group clients, so that enrollees could more quickly and easily locate a dentist in their network—and a "Buying Guide" page for employer prospects, to showcase our competitive group plan options.

[unex_ce_button id="content_bqpw87jw8,column_content_2k2fbk5cc" button_text_color="#000000" button_font="semibold" button_font_size="15px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="#fffffff" button_padding="15px 60px 15px 60px" button_border_width="1px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="http://dd.deltadentalins.com/buying-guide" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]Buying Guide[/ce_button]
[unex_ce_button id="content_bqpw87jw8,column_content_k6m7hacve" button_text_color="#000000" button_font="semibold" button_font_size="15px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="15px 60px 15px 60px" button_border_width="1px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="https://deltadentalins.com/dentist-directory/" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]Find a Dentist[/ce_button]

EMAIL CAMPAIGNS

My team is responsible for the design, development and implementation of direct marketing campaigns to support our enrollees, small and large groups, providers, brokers and internal employees. Below is an example of emails my team creates to support these audiences.

Small
Business
Campaign

_______

Client:
Delta Dental

Roles:
Creative Direction
Team Management
Quality Assurance
Project Management

Team:
Gretelou Dayag
Bryan Myers

Large
Business
Campaign

_______

Client:
Delta Dental

Roles:
Creative Direction
Team Management
Quality Assurance
Project Management

Team:
Andrej Preston
Andrew Passanisi

 

NEWSLETTERS AND BLOGS

My group also supports the creation of blogs, wellness magazines, and quarterly newsletters to keep our dentist, employer, enrollee, and broker audiences apprised of relevant news, tools and resources.

Dentist
Blog 

_______

Client:
Delta Dental

Roles:
Creative Direction
Team Management
Quality Assurance
Project Management

Team:
Gretelou Dayag
Raulito Seri
ña

[unex_ce_button id="content_i5k399fll,column_content_rwoeiymwj" button_text_color="#000000" button_font="semibold" button_font_size="15px" button_width="auto" button_alignment="left" button_text_spacing="2px" button_bg_color="transparent" button_padding="15px 60px 15px 60px" button_border_width="1px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="http://www.fyi-online.com" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]Visit the Blog[/ce_button]

Enrollee
Magazine

_______

Client:
Delta Dental

Roles:
Creative Direction
Team Management
Quality Assurance
Project Management

Team:
Gretelou Dayag
Bryan Myers

[unex_ce_button id="content_9hg8r16xw,column_content_rwoeiymwj" button_text_color="#000000" button_font="semibold" button_font_size="15px" button_width="auto" button_alignment="left" button_text_spacing="2px" button_bg_color="transparent" button_padding="15px 60px 15px 60px" button_border_width="1px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="https://www.deltadental.com/grinmag/us/en/ddins/2018/summer/mouth-emergency-preparedness.html" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]Grin! Magazine[/ce_button]